Privacy Policy | KALE | Kids Academy of Learning & Excellence

Information We Collect

KALE collects information that families voluntarily provide through our website forms, enrollment applications, and direct communications. This may include:

Parent/guardian names, phone numbers, and email addresses
Child’s name, date of birth, and age group
Payment method preferences (private pay, subsidy, military)
Tour requests, availability inquiries, and waitlist registrations
Website usage data through Google Analytics (GA4) and Google Tag Manager
Facebook Pixel interaction data for advertising purposes

How We Use Your Information

We use collected information to:

Respond to tour requests, availability inquiries, and enrollment applications
Contact families about openings, waitlist status, and program information
Improve our website and marketing using anonymized analytics data
Comply with Virginia child care licensing and CACFP program requirements

We Do Not Sell Your Information

KALE does not sell, rent, or share your personal information with third parties for their marketing purposes. Information submitted through our website forms is used solely to respond to your inquiry and assist with enrollment.

Third-Party Tools

KALE uses the following third-party tools on this website:

Google Analytics (GA4) & Google Tag Manager — used to understand website traffic and improve user experience. Google’s privacy policy applies.
Meta (Facebook) Pixel — used to measure the effectiveness of our advertising. Meta’s privacy policy applies.
Brightwheel — used for enrolled family communication. Brightwheel’s privacy policy applies to enrolled families.

Children’s Privacy

KALE does not collect personal information directly from children. Information about enrolled children is collected from parents and guardians as part of the enrollment process and is protected in accordance with Virginia child care licensing requirements.

Contact Us

Questions about this privacy policy? Contact KALE admissions: